Zenith adjuged second in PC manufacturing

Posted on July 19, 2005 
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The recently released IDC-Dataquest Report on the Dataquest top 20 Information Technology companies in India shows that Zenith is the second-largest Indian PC Manufacturer after HCL Infosystems. Zenith has shown a higher market share than Wipro, Dell, and Acer; its market share is at par with IBM/Lenovo, just after Hewlett Packard.

Zenith’s profit reached new heights after it entered the laptop market in August 2004. Zenith launched seven laptops, under the brand name the ‘power of seven’, which did well in the Indian market. Its laptop sales increased 350 per cent within two quarters; the only Indian brand to register this volume of growth in 2004-05. As a result, Zenith declared a dividend in 2004-05 and invested further in its manufacturing facilities.

The Indian notebook market has grown by over 140 per cent last year with sales touching 2.2 lakh units, compared to the previous year’s 75 per cent. Since laptops are a high margin product, this has significantly added to the Zenith’s bottomline.

NDTV eyes international presence

Posted on July 19, 2005 
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After achieving a huge brand equity in India NDTV now plans to move foriegn. The news broadcaster has chalked out for itself a business proposal envisaging providing consultancy to TV channels abroad and, in the process, picking up equity stakes in such ventures.

The Indian brand is planning to enter the international arena in the financial year of 2006-07. NDTV is looking at forming joint ventures with local TV companies in various countries, including those nearer home in Asia.

Such ventures, admittedly, would bring in revenue from consultancy, apart from extending the NDTV brand name globally. What is not clear at this stage though is whether the Indian company would convert its equity shareholding in joint venture to have full-fledged NDTV channels in those countries.

Indian Beer wins 13 medals

Posted on July 18, 2005 
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`COBRA Beer`, the brainchild of Indian-origin entrepreneur Karan Bilimoria, has won 13 gold medals for its beers and wines at the prestigious Monde Selection awards in Brussels this year. The awards include 11 gold medals won by the Cobra Beer, which is a record in itself.
Of the Gold Medals, two were awarded to Mount Shivalik, the Indian brand of the Cobra Group launched just four months ago.

The brand had won two gold medals in its very first entry in 2001 and repeated the performance in the next two years, also the international trophy in 2003 for its consistent performance for three years. In 2004, it won six golds, and this year, it scooped a record 11 golds and two grand gold medals.

The major beer brand Cobra had expanded its operations in India, South Africa and the US with offices in Mumbai, Cape Town and New York. It is currently exporting beer and wine to 30 countries and brewing the beer in Holland, Poland, South Africa, Belgium and India.

Coke, Pepsi to concentrate on non-cola brands

Posted on July 18, 2005 
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With growth patterns across the world tilting in favour of non-cola beverages, soft drink brands Coca-Cola and PepsiCo are sharpening focus on their non-cola portfolios in India as well. This year, for example, though cola brands have registered roughly the same growth as last year, non-cola brands have been growing at anywhere between 30-50 per cent

After aggressively pushing the fruit-based Maaza earlier this year in new flavours and packaging, Coca Cola is now in the process of rolling out a low-calorie variant of its clear lime brand, Sprite. Sprite Zero, as the product is called, is being pushed as having less than one calorie. The introduction of Sprite Zero comes close on the heels of another mint-lemon variant — Sprite Ice. Rival brand Pepsi has rolled out 7-Up Ice and limited edition flavours of Mirinda such as BlackBerry.

The carbonated soft drink market in India is estimated at Rs 7,000 crore. In the non-carbonated segment, Coca-Cola is in the process of setting up small-format cafes called Georgia Junctions, to generate growth for its Georgia coffee. Pepsi, meanwhile, is busy focussing up visibility of Lipton Ice tea, which it has introduced jointly with Hindustan Lever. Both firms are also focussing diet variants of their flagship cola brands.

Bajaj Auto to invest in Indonesia

Posted on July 18, 2005 
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India’s second-biggest motorcycle brand, Bajaj Auto Ltd is all set to set up a manufacturing plant in Indonesia to tap south east Asian markets

The Pune-based motorcycle brand, which enjoys a huge brand equity in the scooter segment and dominates the market for three-wheeled motorised rickshaws in India, is also planning to set up a plant in Brazil in about 18 months.

The brand is expected to use its large cash pile to fund its global forays. which uses technology from Japan’s Kawasaki Heavy Industries Ltd to make some models in the world’s number two bike market after China, will look to entering other south east Asian markets.

Reliance Info introduces Wild Macaw

Posted on July 18, 2005 
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Reliance Infocomm Ltd one of the top Information Technology brands in India is out with a new initiative, The Wild Macaw club is set to cultivate outdoor travel as a habit and create new learning experiences. The target audience would be in the age group of 13 to 30 years, of travel enthusiasts, who like to discover, explore and have a passion for outdoor learning.

The brand in looking at companies, schools and colleges for tie-ups. The Wild Macaw will be offering a line up of activities, including outdoor session for discussions, lectures and projects on various themes. Camping, trekking, rock climbing, nature trails, cycle treks, beach walks and jungle trips will be planned regularly.

The Wild Macaw celebrated its launch with the culmination of a month-long contest, with the winners going for their first fun and education trip to Crocodile Bank for one night and two days. The club has also tied up with organisations such as the World Wildlife Fund, Dakshinachitra and Jungle Lodges & Resorts Ltd to leverage their experience in this area.

Tata Consultancu plans venture in Pakistan

Posted on July 18, 2005 
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Information Technology could well be true that money and business are the greatest levellers, knowing no nationality or ideology. Indias top brand Tata Consultancy Services, which last month inked a pact to set up an information technology services company in China, is now planning to set up a training centre in Pakistan.

The training facility is intended to target engineering students who pass out of colleges in Pakistan and provide them the skills and capabilities required to close the gap between their academic training and industry requirements.

Tata Consultancy Services has been talking to various government agencies in Pakistan as well as to the Nasscom equivalent in that country that is known by the name of P@SHA. In fact P@SHA had sent a delegation to the Nasscom annual conference in Mumbai that was held in February this year. This venture by the top Indian technology brand could prove to be a medium to bridge the gap between India and Pakistan and prove to be a blessing in disguise.

IDBI Capital ties up with India Post

Posted on July 18, 2005 
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With an objective to use the vast India Post network, IDBI Capital Market Services Ltd, a leading brand in financial services segment, on Monday entered into a strategic tie up with in the presence of the Union Minister for Communication and Information Technology, Mr Dayanidhi Maran, with India Post for retailing government securities to investors.

Under the scheme, government securities could be purchased or sold through India Post branches in India. However, the scheme would be available only in select post offices in Tamil Nadu, Andhra Pradesh, Mumbai and Delhi initially. Rest of the branches in India would be covered soon. IDBI Capital, a 100 per cent subsidiary of Industrial Development Bank of India (IDBI), is one of the active players in the retail government securities market..

Any individual who is above 18 years of age or a Hindu Undivided Family will be eligible to buy government securities. However, to invest in government securities, one must have a demat account with any depository participant of National Securities Depository Ltd (NSDL) or Central Depository Services Ltd (CDSL). The minimum face value to be purchased/sold is Rs 10,000 and in multiples of Rs 1,000 thereafter with a maximum face value of Rs 10,00,000.

Indian Airline posts profit in q1

Posted on July 18, 2005 
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Indian Airlines (IA) the desi brand in aviation segment has recorded a net profit of Rs 28.45 crore during first quarter of current financial year, up from Rs 5.95 crore in the year-on period.
The number of passengers carried also increased by 10.1 per cent and 6.4 per cent.

The budgeted net profit was Rs 12.29 crore. The operating profit was up from Rs 15.25 crore in April-June 04 to Rs 34.75 crore in the same period this year. Indian Airlines also increased its total revenue by 18.4 per cent in April-June 05 compared to that in last year’s corresponding period.

Indian Airlines owed the success despite of continuously rising petroleum prices, to strict cost control measures and improved physical performance. There was improvement in physical performance such as available tonne kilometres (ATKMs), revenue tonne kilometres (RTKMs), number of passengers carried, overall load factor and seat factor - both when compared to corresponding period previous year and budgeted targets.

Tata steel signs up Australian Coal Co.

Posted on July 18, 2005 
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Tata Iron and Steel Company Ltd (TISCO) a major part of India’s top business houses entered into a strategic agreement with Australia-based AMCI Pty Ltd to acquire five per cent stake in Carborough Downs coal project.

The brand will acquire five per cent stake in the Carborough Downs coal project, which is owned and operated by AMCI Australia Pty Ltd, a sub-brand of AMCI Holdings. It has also signed an offtake agreement for a proportion of the production over the life of the project.

The project life is estimated to be 14 years and approximately 58 million tonnes of raw coal is likely to be mined during this period. There is a further potential resource of 100 million tonnes of raw coal in the unexplored areas and deeper seams, it ad ded.

Hero Honda declares q1 results

Posted on July 18, 2005 
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Hero Honda Motors Ltd one of the leading brands on Indian roads in Low Motor Vehicle segment reported on Monday a 7.5 per cent increase in net profit for the quarter ending June 30, 2005, at Rs 204.4 crore against Rs 190 crore in the same period last year.

The turnover of the brand has jumped by 15 per cent to Rs 2007.6 crore from Rs 1,745.2 crore in the first quarter of last fiscal.

Barista Creame Debuts in India

Posted on July 18, 2005 
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Barista Coffee one of the top brands in cafe outlets in India and world over has launched its new sub-brand of premium café - Barista Crème in Delhi. The Wi-Fi-enabled Barista Cremé also has a Corner Bookstore outlet.

At the latest sub-brand the coffee is expected to be freshly roasted and cookies baked every three hours.As part of the expansion plan Barista has lined up 60 espresso bars with a special focus on South India.

Indian Diamond to debut in Middle East

Posted on July 18, 2005 
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India has never sparkled this way for a very long time. For the first time Indian jewellery brands are all set to make a debut in International market. India’s top diamond brands Nakshatra and Asmi are all set to be launched in Middle East by D’damas, the largest retailing jewellery brand chain in the Middle East in association with the Gitanjali Group.

The Gitanjali Group also announced its strategic tie-up with Bollywood film director Rakesh Roshan for his forthcoming film KRRISH, wherein the brand would launch a signature line of jewellery, inspired by the film, this is in keeping with D’damas completing two years.

It was truly an evening to remember, where the gorgeous Bollywood beauty Celina Jaitley along with other models set the ramp on fire adorning jewellery from Nakshatra, Asmi, D’damas fit for royalty, at a fashion show by designer Vikram Phadnis.

Lotto aims 10% market share in India

Posted on July 18, 2005 
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Lotto Sport Italia, the licensee of Sierra Industrial Enterprises Pvt Ltd , aims at a ten per cent share of the Indian branded footwear market by the year 2007-08. The branded footwear market in India is likely to touch Rs 650 crore by 2007-08 from present 500 crore and Lotto aims at sale of Rs 65 crore by the next three years.

Lotto has 20 distributors in 20 major states of India, and Lotto today is present in over 512 stores. The brand plans ten exclusive outlets over the next five months to be spread in Mumbai, Delhi, Hyderabad, Vishakapatnam, Bhuvaneshwar, Ranchi, Ahmedabad, Vadodara and Surat. Two of these ten outlets are already operational in Delhi and Vadodara. The brand aims to sell its shoes over 1000 outlets by 2007.

As its growth strategy the brand plans to continue manufacturing and selling shoes for football, calcetto and tennis. Calcetto is a smaller version of soccer, where there are six players in a side.

Iriver signs up Salora International

Posted on July 18, 2005 
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IRiver, a portable digital, audio-visual device brand from ReignCom Korea, recently launched in in India has entered into a strategic tie-up with Salora International as its exclusive national distributor and service partner.

ReignCom is focusing on new and emerging markets such as India, Saarc, Middle East and GCC and Africa. The company plans to launch stores across India as well as make the brand available through “strategic placement and relationships” with over 400 tier-1 and 10,000 tier-2 retail outlets. Salora enjoys a good brand equity in the Indian market consumer durabl0e, telecom and IT distribution segment, and has a network and distribution reach in 20 state locations in India.

The brand also launched www.iriverindia.com, a dedicated portal for frequently asked questions, updates, downloads and online offerings for India.

Videocon takes charge of Electrolux

Posted on July 18, 2005 
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Allwyn and Kelvinator, two well known brands of refrigerators which had almost lost its market share are all set to hit the Indian market again. Videocon has taken control of Electrolux’s manufacturing facilities in the country and Aniruddh Dhoot has been appointed in charge of the Electrolux brand, by father Venugopal Dhoot.

The acquisition of the three white goods brands is expected to help Videocon shore up its volumes in the refrigerator and washing machines market where it has lost share heavily due to the entry of the Korean brands LG and Samsung in India .

Electrolux, as a result of this strategic partnership with the Videocon Group, will move from a subsidiary to a licensing model. The licenses will be managed through a new branch office of AB Electrolux in India which, together with Videocon, will promote the sales of Electrolux products.

BSNL takes group policy from LIC

Posted on July 15, 2005 
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BHARAT Sanchar Nigam Ltd (BSNL) the major telecom brand in India has taken a corporate group life insurance policy from the Life Insurance Corporation (LIC) for it 3.5 lakh employees for a sum assured of Rs 4,770 crore.

Under the scheme, 10,000 senior BHARAT Sanchar Nigam Ltd executives are insured for a sum of Rs 5 lakhs against a monthly premium of Rs 500. Of the premium, 30 per cent goes towards group coverage, while the remaining 70 per cent are accumulated in a group savings fund, which will be provided to the employees with returns. Besides senior executives, 40,000 officers would be covered for an insured sum of Rs 3 lakh each against a premium of Rs 300. The largest number comes from the 3 lakhs non-executive employees who will get a life insurance cover of Rs 1 lakh each.

The policy given by Life Insurance Corporation ( the biggest brand in life insurance) includes life insurance component, which provides cover against natural death, a double accident benefit in the case of accidental death where the claimant will get twice the sum assured. There will also be a retirement benefit in the cover.

HDFC reports 21% rise in net profit

Posted on July 15, 2005 
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HOUSING Development Finance Corporation has reported a 21-per cent increase in net profit for the first quarter ended June 30, 2005. Net profit for the quarter amounted to Rs 247.28 crore as against Rs 204.62 crore during the corresponding year-ago quarter.

Income from operations, at Rs 932.55 crore, showed a 22.5 per cent increase year-on-year. Income from interest on loans showed a 33.85 per cent increase, at Rs 760.67 crore (Rs 590.68 crore). Total expenditure rose by 21.98 per cent, and amounted to Rs 622.94 crore for the quarter (Rs 510.67 crore). Of this, interest and other charges increased by 22 per cent, at Rs 566.86 crore (Rs 464.46 crore).

Gross profit (after interest and before depreciation and taxation), rose by 23.53 per cent, to Rs 311.82 crore (Rs 252.41 crore). Loan approvals during the quarter ended June 30, 2005 amounted to Rs 4,628 crore as against Rs 3,567 crore in the corresponding period last year, representing a growth of 30 per cent. Loan amounted to Rs 3,437 crore, (Rs 2,690 crore), representing an increase of 28 per cent. The loan portfolio (including loans outstanding, deposits and investments in preference shares and debentures for financing real estate-related projects) as on June 30, 2005 amounted to Rs 39,081 crore as against Rs 30,246 crore as on June 30, 2004, representing an increase of 29 per cent.

Videocon to raise fund through GDR/FCCB

Posted on July 15, 2005 
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VIDEOCON Industries Ltd the major Indian brand in Home appliance and consumer durables segment is expected to take a decision on raising Rs 5,000 crore through issue of global depository receipts (GDRs) and/or foreign currency convertible bonds (FCCBs) at its board meeting on July 23.

The company on Friday informed the Bombay Stock Exchange that the board would consider granting approval to issue of GDRs or FCCBs and equity shares through prospectus/letter of offer or circular and/or by private placement on preferential basis and/or on rights basis.

Cancer drug enters phase-I/II trials

Posted on July 15, 2005 
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DRUG major brand Nicholas Piramal India Ltd has claimed that its prospective anti-cancer drug molecule has entered into Phase I and II clinical studies.
After obtaining the necessary permissions from the Canadian regulatory authorities, a patient was recently infused intravenously with P276-00 at an Oncology centre in Canada. It is expected that it could take 9-12 months to enrol 30-35 patients to complete the Phase I/II study that will help determine a safe and possible efficacious dose, which will be used for further clinical studies.
The prospective cancer drug molecule is the first in a series of compounds from the company’s research centre to enter into clinical trials. It is an inhibitor of a key protein that is required by the cells to divide. Based on the initial laboratory data, P276-00 appears suitable as an agent to treat lung, breast and colon cancers.

Tata Coffee to raise short-term loans

Posted on July 15, 2005 
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TATA Coffee Ltd plans to raise short-term debt to fund the acquisition of six tea and coffee estates from Tata Tea. Tata Coffee is acquiring 4,300 hectares from Tata Tea for Rs 55 crore. These high-yielding top estates are located in Kerala and Tamil Nadu and produce some 6 million kg of tea and about 500 tonnes of coffee.

Tata Coffee has two small tea estates in Coorg and Chikmagalur districts of Karnataka that
roduce some 1.2 million kg. With the proposed acquisition that is set to conclude by end-August, Tata Coffee’s total tea holdings will increase to around 4,000 hectares, whereas the total coffee holdings would increase to over 7,000 hectares

Tata Consulatancy net profit rises by 33%

Posted on July 15, 2005 
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TATA Consultancy Services (TCS) has reported a net profit of Rs 578.86 crore which is a rise of 33 percent for the first quarter ended June 30. The higher net profit was on account of increased international business, better employee utilisation and improved cost management. Consolidated revenues rose by 24.56 per cent, year-on-year, to Rs 2721 crore.

TATA Consultancy Services has added 68 new clients during the quarter. The company hired 2,690 employees during the quarter under consideration. In another development Tata Infotech Ltd has been merged with TATA Consultancy Services. Tata Infotech Ltd has become biggest brand in Information Technology segment by becoming the first Indian information technology company to cross Rs. 10,000 crores.

Ayush fails in Indian market

Posted on July 15, 2005 
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Hindustan Lever (HLL)’s ayurvedic brand Lever Ayush, launched with high expectations in 2002 is under review as the brands is not rising up to the expectations the in the traditional retail market, ironically a turf Hindustan Lever is master with.

The brand has been withdrawn from retail shelves some time ago, and is not expected to return back in the market. Interestingly, the brand did comparatively well when marketed through its direct selling channel Hindustan Lever Network, a relatively newer distribution route for HLL. Hindustan Lever decided to market Ayush through its direct selling business last year, with a view to lift its sagging sales. Hindustan Lever tarrgeted annual sales of Rs 200 crore in a span of 2-3 years of its launch but the brand has not been able to notch up more than Rs 20 crore

The brand was launched by the company at a time when the Rs 3,000 crore healthcare market was witnessing a robust growth of about 15%, almost 50% more than non-herbal products in the category. Ayush was pitched against entrenched competitors like Dabur, Himalaya Drug Company and Ayur. However, the brand failed to make any significant impact on the market and competition.

Price of Fiat Palio cut by 22,000

Posted on July 15, 2005 
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Fiat India Private Ltd has announced a cut down on the prices on its flagship brand Palio. The price reduction from Fiat, with immediate effect in Mumbai, will be implemented for all the three Palio models. Price reduction in other parts of India will be made over the next few days.

With this reduction the top end model Palio -1.25 litre ELX will now be available at Rs. 4.15 lakh which means Rs. 22,000 less than its current mark up. The price of Palio 1.25 EL is also expecetd to be reduced accordingly. The descision to reduce the prices is said to be taken to beat the tough competetion given by latest brands Swift and Getz.

Tata Infotech merged with Consultancy

Posted on July 15, 2005 
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The Tata group today merged its information technology-enabled services business by merging Tata Infotech Ltd (TIL) with Tata Consultancy Services (TCS). Tata Infotech Ltd became the first Indian Information Technology company to cross Rs 10,000 crore sales ad has now become the biggest brand in this segment.

The merger is proposed to be effective from April 1, 2005. The shareholders of Tata Infotech Ltd will receive one equity share of Tata Consultancy Services for every two shares held. The Tata Consultancy Sservices shares’ face value is Re 1 while Tata Infotech Ltd share has a face value of Rs 10. Post amalgamation, the paid-up share capital of Tata Consultancy Services will increase from Rs 40.01 crore to Rs 48.92 crore.

After the Tata Infotech Ltd merger, Tata Consultancy Services will be the first Information Technology company in India with sales of over Rs 10,000 crore. Wipro, with net sales of Rs 8,160 crore in 2004-05 will be second largest company and Infosys Technologies, with sales of Rs 7,130 crore, will rank third in the pecking order.

Samsung’s profit fell

Posted on July 15, 2005 
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Samsung Electronics declared on Friday that its second-quarter net profit fell by nearly half from a year earlier. The leading brand in computer hardware segment blamed this on the falling prices of computer memory chips due to which it became harder to squeeze profit from its two other main products, flat-panel screens and mobile phones. The company is the world’s top manufacturer of memory chips and flat screens. It is also the world’s No. 3 maker of cellphones, after Nokia and Motorola

But before the quarter ended, signs emerged for a turnaround for the brand in the second half as the prices of computer memory chips were stabilizing, and demand for mobile phones, flat-panel screens for TV sets and computers and memory chips for digital music players and mobile phone handsets were on the rise in the Indian as well as international market.

By revenue, Samsung’s cellphone business is its largest operation, generating one-third of its 13.6 trillion won, or $13 billion, in sales in the latest quarter, as well as one-third of the company’s quarterly net profit of 1.69 trillion won. The net profit for the second quarter was a 46 percent decline from the 3.13 trillion won Samsung earned a year earlier but a slight improvement over its 1.5 trillion won in the first quarter. The sales figure represents a 9.3 percent decrease from a year earlier.

Readers Digest in Indian languages soon

Posted on July 15, 2005 
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READER’S DIGEST is exploring the possibility of launching a vernacular edition under a new brand in the coming 6-12 months. Different from its English the new edition will be targetting at a new socio-economic segment and is expected to be an Indian version of the mother brand with a cover price, which will be different from its existing English edition.

The main challenge for a new vernacular brand will be distribution because of lingual diversities of India. Relying heavily on its direct marketing initiatives to get sales, Reader’s Digest has always been a subscription-driven magazine. Pegging its subscription growth rates at 14 per cent, the magazine is also expecting a revenue growth of close to 20 per cent this year.

Reader’s Digest is 50-years-old brand in India with over 48 editions in 19 languages existing in almost 60 countries.

Mirc Electronics appoints Vivek Sharma

Posted on July 15, 2005 
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Mirc Electronics, which operates the consumer durable brands Onida and Igo, has roped in Vivek Sharma from advertising agency RMG David to head its sales and marketing section. The seat fell vacant sometime back when V Chandramouli quit it to join Cadbury.

Onida is the single largest selling Indian brand. Overall, this is the third largest selling colour television brand in the India, after LG and Samsung. The Mumbai-headquartered durables firm Mirc had recently extended the brand portfolio of Onida from consumer electronics to the home appliances category, encompassing airconditioners and washing machines.

Hindustan Times launched in Mumbai

Posted on July 15, 2005 
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Hindustan Times, the no.1 brand in Delhi made its much-awaited Mumbai debut today with a cover price of Rs 2.50. The newspaper group from Delhi without wasting time has announced the launch of HT’s maiden public issue by August-end in the financial capital of India.

HT Media Ltd, the company behind one of the biggest brands of North India, Hindustan Times had filed a draft red herring prospectus with the Securities and Exchange Board of India (SEBI) on April 21. Promoters hold 77.11% of the pre-issue equity share capital in HT Media, while Henderson, according to media reports, has a 15.83% stake (company sources said Henderson has a 17% stake), while Citicorp holds 7.06% of the pre-issue share capital. HT Media is a KK Birla group company.

Hindustan Times, meanwhile, is starting a fresh multi media campaign in order to establish its brand with its Mumbai launch. While the outdoor campaign has begun early evening on Wednesday, April 13, the second phase of television campaign will begin today. In addition, the company is also running a contest – ‘HT Seven Lucky offer’. The contest is all about preserving seven out of the first 14 issues of HT, and writing a slogan. The lucky reader could even win a Mercedez Benz car.

Movado plans expansion in India

Posted on July 15, 2005 
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The $330-million Movado Group Inc. of USA is looking at the possibility of launching Movado Boutique retail concept in India.It would be an extension of the Movado brand philosophy of innovative design, reaching beyond watches to a range of products for modern living including leather accessories and eye wear.

Present since 2000 in India, Movado at present has 34 retail outlets, with six in Kolkata.The group plans to have as many as 50 stores by the end of the fiscal year. Priced betweenRs 20,000 to Rs 3 lakh per watch the brand plans to sell around 300 pieces of watch this year.
Movado has also roped in film actress Twinkle Khanna as the brand ambassador for its watches in India.

This retail concept is mall-based and limited, and 30-35 stores are planned in prime locations within premiere 0f malls. There are currently over 25 Movado Boutiques in New York and Washington, D.C. metropolitan areas, south Florida, greater Chicago, Denver, Las Vegas and California. In India Movado would roll out boutiques in a couple of years and simultaneously launch other accessories.In a parallel development, Movado has launched its new collections - Dolco, Fiero, Rondiro, Strato and Vivo.

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