http://www.superbrands-news.com Branding in India - The Science and Art of it! Fri, 29 Feb 2008 06:48:36 +0000 http://backend.userland.com/rss092 en Yeah, you read it right! The Real Estate scene in India might be showing signs of slowing down a bit but experts believe that the phase is only temporary. They believe that the Indian real estate market will once gain pick momentum within the last two quarters of the year ... http://www.superbrands-news.com/2007/09/06/indian-tourism-real-estate-going-strong.htm Telecom and Power network spread across the country form the critical infrastructure backbone of India's economy. This infrastructure is undoubtedly dependent upon the manufacturers of power cables and manufacturers of telecom cables in the Indian cables industry. As of today, the penetration levels of both telecom and power networks is rapidly ... http://www.superbrands-news.com/2007/08/27/indian-cables-industry.htm Gucci will enter India via tie-up with the New-York-based Murjani Group which is famous for brand marketing,developing and launching designer labels such as Coca-Cola Clothes and Gloria Vanderbilt. Gucci is planning to open exclusive outlets in Mumbai and Delhi by 2007. Gucci has many brands including Yves Saint ... http://www.superbrands-news.com/2007/08/24/gucci-ties-up-with-murjani.htm Search Engine Optimization, popularly know as SEO is an extremely effective branding tool for companies looking at reaching out to a worldwide audience, enhancing its brand equity and increasing its customer base. Being amongst the Top 10 results on Google, Yahoo or MSN brings extremely targeted traffic, specifically those individuals who ... http://www.superbrands-news.com/2007/08/19/seo-and-branding.htm Leading Indian Tents Manufacturer has recently unveiled his comprehensive range of camping gear including camping tents for those who love to hit the outdoors every now and then and interact with mother nature! Outdoor Travel is a popular form of India Travel for the avid travelers who have an adventurous streak ... http://www.superbrands-news.com/2007/07/23/camping-outdoors-get-the-right-gear.htm It is hard to ignore ceramic tiles because of their beauty and plethora of visual options and applications they offer. Tiles may be used as a flooring option, walls or countertops, tiles are available in a variety of sizes, styles and colors, making them an unparalleled choice for achieving an extremely ... http://www.superbrands-news.com/2007/07/21/ceramic-tiles.htm Key attributes of Vinyl Flooring are its versatility, affordability and durability. Vinyl is undoubtedly the most versatile of the flooring options available to those interested in livening up of their floors. The majority of vinyl flooring manufacturers have a wear layer on their vinyl flooring that protects a photographic image printed ... http://www.superbrands-news.com/2007/07/11/vinyl-flooring.htm Any Interior Decorator worth his salt would tell you that the choice of flooring is extremely important element in the aesthetics of a house to be able to turn it into your dream home! With the plethora of choices out there, it becomes a little difficult to choose from and compare ... http://www.superbrands-news.com/2007/07/07/interior-decoration.htm India is a tourist's delight! With its myriad landscapes and diversity in languages and cultures, the country offers a treat to travel connoisseurs. Varied Tour Packages maybe designed by a travel agency delhi to suit the preferences of the tourists interested in India Travel. Off late, India Luxury Tours are beginning to ... http://www.superbrands-news.com/2007/07/06/india-tourism.htm If you are looking for quality IT services in and around New Delhi, you could consider hiring the services of freelance web designer to design your web sites and for computer amc delhi you could look at MIS that offers hardware maintenance delhi. MIS provides maintenance and repair services for ... http://www.superbrands-news.com/2007/06/01/it-services.htm Luxury tourism in India gets its brand ambassador The Royal Time Machine to boost Heritage Tourism in India Ultra luxurious mobile royal palaces to ply Delhi roads In an unprecedented endeavour to promote India's heritage tourism amongst travelers worldwide who seek the most luxurious of experiences, TRTM Tourism Private Limited, a privately owned ... http://www.superbrands-news.com/2007/05/16/royal-time-machine-boosts-heritage-tourism-in-india.htm Dr. Shivani is an accomplished Physician and through her vast knowledge in Ayurveda, Mantra Healing and Counseling, she has been helping companies, corporate/government entities, parents, students, and individuals achieve enhanced control over the outcome of the unique situations they face everyday of their existence and lead a happier and healthier ... http://www.superbrands-news.com/2007/04/06/mantra-healing.htm Features of CubeCart 3.0.x CubeCart 3 supports 99% of the features available in version 2 with the following additions. Powerful Template System (100% separate PHP from HTML) Plug & Play (Modular) Payment Gateways Plug & Play (Modular) Shipping Methods Plug & Play (Modular) 3rd Party Affiliate Systems Valid XHTML & CSS Code Tax by State/Zone or Country Unlimited ... http://www.superbrands-news.com/2007/04/03/cubecart-ecommerce-30x.htm India's leading marketer of gizmos has set up its online mall for buyers interested to buy gizmos online. The online shop has Mp3 Players, MP4 Players, Bluetooth devices, Card Readers, Watches, USB Devices, Pen Drives and multiple other gadgets. Gizmoz is the ultimate destination for people interested in cool gadgets and zany ... http://www.superbrands-news.com/2007/04/02/buy-gizmos-online.htm Event management is the new buzzword on the media, glamour and education circuits. It is no longer something done once in a while by the public relation guys. Now, most events are organised by an event management company, with experts taking care of each little details – right from the ... http://www.superbrands-news.com/2007/04/02/event-management.htm The success of ‘Krrish’ and ‘Dhoom 2’ has boosted the brand equity of Hrithik Roshan and he is once again becoming the favourite for the advertising world with increasing numbers of brands coming his way for endorsements. The recent world cup debacle of Indian Cricket Team must also prove to be ... http://www.superbrands-news.com/2007/04/01/sony-ericsson-gets-hrithik-roshan-as-brand-ambassador.htm This interesting story talks about the success and the recent valuation that has enabled Tata to prove itself as the top brand in India. Tata Sons Executive Director R Gopalakrishnan on Saturday said that The Tata brand had been valued at $5.5 billion (nearly Rs 24,200 crore). Diversified conglomerate Tata is ... http://www.superbrands-news.com/2007/04/01/tata-is-indias-most-valuable-brand.htm Student Loan Consolidation Student Loan Consolidation is a practical repayment management option to bundle all of the federal student loans a student has received to finance his college education into one. When a new loan is issued to the student, the lender (bank in most cases) typically pays off the outstanding balances ... http://www.superbrands-news.com/2006/12/16/student-loan-debt-consolidation.htm This post on the official SEO blog of Creativatorz Web Design India reports the launch of the website of their latest client, FireFly Design Inc. FireFly is a new york based interior design & decoration company with a strong portfolio. Testimonials from their customers are a proof of the quality ... http://www.superbrands-news.com/2006/09/25/firefly-interior-design-firm.htm This post on the official SEO blog of Creativatorz Design Consulting reports the launch of the website of their latest client, Himalayan Heli Services Pvt. Ltd. The company offers Helicopter Service for Amarnath Yatra 2006 , which is expected to last for two months. The annual pilgrimage to the Amarnath cave shrine, ... http://www.superbrands-news.com/2006/05/23/helicopter-service-for-amarnath-yatra-2006-2.htm This post reports the launch of the search for the Web Architects of tomorrow!The web architects talent hunt is supposed to be the search for trainee web architects for the Kanpur office of Creativatorz Design Consulting. http://www.superbrands-news.com/2006/05/11/web-architects-talent-hunt.htm Uni-Tea India, one of India's leading tea manufacturer has launched its official website recently. The Uni-Tea India website is supposed to be an interactive platform between Uni-Tea India and its various target audiences worldwide. Uni-Tea (India) is an ISO 9001 : 2000 certified company and one of the leading tea, spices ... http://www.superbrands-news.com/2006/05/03/uni-tea-india-launches-its-web-site.htm Uday Sahay, an IPS Officer and the present Deputy Director General and Chief Vigilance Officer of Prasar Bharati, New Delhi, India, has recently had the launch of Making News, a handbook conceived and edited by him that brings together essays by eminent Indian media personalities based on their first-hand experiences. Read ... http://www.superbrands-news.com/2006/02/18/making-news-by-uday-sahay.htm Tata Salt is the No.1 food brand of India for the 3rd successive year . In the overall brands, Tata Salt maintained No. 5 position as the most trusted brand of India. AC Nielson ORG-MARG conducted a survey for the most trusted brands of 2005 to identify the best ... http://www.superbrands-news.com/2006/02/17/tata-salt-indias-no-1-food-brand.htm Titan, one of India's leading watch companies, will launch a new watch brand in the high-end category by next week within the price range between Rs. 10,000 - Rs. 35,000. Other brands in India's high-end watch market are Rado, Longines, Tissot and Tag Heuer. Titan's existing brands are Sonata, Raga, Fastrack, Nebula, ... http://www.superbrands-news.com/2006/02/17/titan-to-launch-new-watch-brand.htm S Kumar’s speciality suitings division, Reid & Taylor, has aggressive plan to widen its retail presence by adding 150 new retail outlets across the country. Reid & Taylor is currently retailed from 21 stores. S Kumar's is currently on the look-out for prime acquisition targets to implement its expansion plans. The ... http://www.superbrands-news.com/2006/02/13/s-kumars-reid-taylor-to-set-up-150-outlets.htm Technorati Profile http://www.superbrands-news.com/2006/02/12/technorati-profile.htm Group MKM, Mr. MK Modi led conglomerate with diverse business interests, today announced that it has formalised a 40:60 joint venture with Italy based conglomerate, RadiciGroup, to set up a state-of-the-art manufacturing unit with an expected investment outlay of Rs. 50 Crores. The new entity was officially inaugurated at the ... http://www.superbrands-news.com/2006/02/09/group-mkm-and-radicigroup-joint-venture.htm World Phone – India’s leading category “A” Internet Services Provider, and one of the major players in Internet telephony solutions, recently announced the launch of its extremely innovative and affordable World Phone Economy Plan, which will enable consumers to call over 40 countries around the world for just Rs. 2.00 ... http://www.superbrands-news.com/2006/01/17/113749350249121535.htm State of Mind, one of the leading Brand Communications Agencies in India is organising Hillstock Festival, a musical extravaganza in the hills of Kumaon. Details of the Hillstock are available here. If you are interested in becoming a part of Hillstock, please get in touch with Raul at 9313332103 State Of Mind at ... http://www.superbrands-news.com/2005/10/06/hillstock-festival-state-of-mind.htm TATA Motors today reported a growth of 3.7 per cent in total vehicles sold for July 2005 to 31,170 units from the previous corresponding sales of 30,057 units. Domestic sale of commercial vehicles increased by 5.6 per cent to 13,957 units. Within that, sale of M&HCVs declined by 12.31 per cent ... http://www.superbrands-news.com/2005/08/10/tata-motors-july-sales-rises-by-37-pc.htm Himalya International Ltd has announced that it has received an order worth Rs 5.50 crore from US FoodService for supplying frozen stuffed mushrooms and baby potatoes. The order is the first among the number of orders the company expects from US FoodService over the next two quarters. This order is for ... http://www.superbrands-news.com/2005/08/10/himalya-bags-rs-550-cr-order-from-us-foodservice.htm COCA-COLA the leading cola brand has announced the appointment of Mr Atul Singh as the new President for its India division, replacing Mr Sanjiv Gupta. Mr Singh, at present the company's East, Central and South China division head, is expecetd to take charge from September 1. The departure of Mr Gupta, ... http://www.superbrands-news.com/2005/08/10/coke-appoints-atul-singh-as-head-of-india-division.htm ASHOK Leyland has reported a 11.5 per cent jump in its sales in July, compared with the same month last year. The company sold 4,283 vehicles, against 3,839 in July 2004. Cumulative sales for the period April-July 2005 was 17,603 vehicles, 18 per cent higher than in the same period last ... http://www.superbrands-news.com/2005/08/10/ashok-leyland-sales-rises-by-115.htm MAHINDRA & Mahindra Ltd (M&M) on Tuesday forayed into the 0.5 tonne-payload segment in three-wheelers by launching its Champion Alfa model. It is priced at Rs 1.12 lakh, ex-showroom, Hyderabad. The brand has a 42 per cent market share in the 0.75-tonne payload segment, where main competition is from Bajaj Tempo's ... http://www.superbrands-news.com/2005/08/09/mahindra-mahindra-launches-alfa.htm Exide Industries Limited the leading brand in automobile battery segment has put on hold its proposed smelter plant for recycling lead from battery scrap through a joint venture with the Malaysian Relcamation Industry. The decision was taken in view of the downward fluctuations of lead price in the international market and ... http://www.superbrands-news.com/2005/08/09/exide-holds-back-malaysian-joint-venture-plan.htm With a view to increasing their subscriber base in the circle, Hutch one of the leading cellular service providing brands in India today announced the launch of content on the Voice Response platform in regional languages for subscribers in Karnataka. Access and content on the Voice Response platform earlier available in ... http://www.superbrands-news.com/2005/08/09/hutch-launches-regional-service-for-karnataka.htm Adidas and Reebok joined hands to give competetion to the world's No.1 brand Nike in branded sports wear market but Reebok is likely to retain its brand. In Indian and south Asian market, Reebok and Adidas would be available as separate brands. In this acquisition Adidas will pay $ 3.8 ... http://www.superbrands-news.com/2005/08/09/adidas-reebok-join-hands-to-beat-nike.htm Philips today announced the completion of the merger of Philips Medical Systems India Private Limited and Philips Software Center Private Limited with Philips India Limited and brought under one brand name Philips Electronics India Limited. The merger and change of name takes effect post consents and approvals from the shareholders and ... http://www.superbrands-news.com/2005/08/09/philips-electronics-india-formed.htm Mphasis BFL Ltd has informed BSE that Bharti Televenture Ltd, India's leading telecommunication conglomerate, has announced first ever landmark agreements to outsource its call center operation to some of the best international BPOs. These strategic partnerships with four international BPOs i.e. Hinduja TMT (HTMT), IBM Daksh, Mphasis & TeleTech Services ... http://www.superbrands-news.com/2005/08/09/bharti-announces-bpo-outsourcing.htm Tata Tea Limited, India's only integrated tea brand, has been scouting overseas markets, specially in North and South America, for acquisitions in tea-related business to fuel further growth. The acquisitions will be intended to increase business for both Tata Tea and Tetley and is expected to be funded by cash ... http://www.superbrands-news.com/2005/08/09/tata-tea-to-foray-into-international-market.htm Parle Bisleri Pvt Ltd, the maker of the biggest packaged drinking water brand, Bisleri has announced its plans to foray into the domestic fruit juice market and earmarked an investment of Rs 100 crore for upgradation of its Chittor plant and setting up of a new facility. The company, which ... http://www.superbrands-news.com/2005/08/09/parle-bisleri-to-foray-into-fruit-juice-market.htm Tata Iron and Steel Company Ltd, a leading steel manufacturing brand on Thursday announced that it has placed an order for a new 2.5 mtpa blast furnace with a group of engineering companies headed by L&T. The 2.5 mtpa blast furnace order given to consortium of L&T, Paul Wurth-Italia, Paul ... http://www.superbrands-news.com/2005/08/04/lt-bags-tata-steel-orders.htm Indiabulls Financial Services Ltd on Thursday said that it has priced its Global Depository Receipt (GDR) issue at $5.42 per GDR or Rs 235 per share of Rs two each, taking value offering to $130.8 million. Indiabulls has granted an over-allotment option of up to $19.51 million to Merrill Lynch International. ... http://www.superbrands-news.com/2005/08/04/indiabulls-prices-gdr-at-542.htm The Euro 30.3 billion Netherlands-based consumer electronics brand Royal Philips Electronics is all set to be the official sponsor and partner of the 2006 Federation Internationale de Football (FIFA) World Cup Germany. In line with this development, Philips India, the local arm of the leading audio brand, is planning to invest ... http://www.superbrands-news.com/2005/08/04/philips-india-pads-up-for-fifa-promos.htm The shareholders of Centurion Bank, at their extraordinary general meeting held in Panaji and the shareholders of Bank of Punjab Ltd at their annual general meeting held today in Chandigarh, approved the proposed merger of the two banks. The banks will now make an application to the Reserve Bank of India ... http://www.superbrands-news.com/2005/08/03/centurion-bank-of-punjab-gets-approval-of-shareholders.htm The Indian arm of German sports goods and accessories brand Adidas is gauging the fallout of the parent company's global takeover of arch-rival Reebok in a $3.8 billion deal. The sports goods leading brand has two companies in India -- Adidas India Marketing Pvt Ltd and Adidas India Pvt Ltd, which ... http://www.superbrands-news.com/2005/08/03/adidas-india-studying-reebok-takeover.htm The central government has banned the block-buster arthritis drug, Valdecoxib. The generic versions of this drug, invented by one the leading brands in life saving drugs segment Pfizer, is currently manufactured and marketed in India by Cipla, Ranbaxy, Dr Reddy's Lab, Nicholas Piramal, Glenmark and seven other pharmaceutical companies. The ... http://www.superbrands-news.com/2005/08/03/govt-bans-valdecoxib-in-india.htm Max New York Life has launched its new campaign featuring its brand ambassador and the captain of the Indian cricket team, Rahul Dravid. The campaign underscores the need for quality advice that enables customers to make the decision to buy life insurance. The campaign, which primarily uses television to start with ... http://www.superbrands-news.com/2005/08/03/max-ny-life-kicks-up-new-brand-campaign.htm India's largest branded jewellery store 'Avenue Montaigne' is all set to foray into the international market with an investment of 100 crore in the next four years. It would be India's first international chain of branded jewellery stores and is expected to come up in the next two years While showrooms ... http://www.superbrands-news.com/2005/08/03/avenue-montaigne-plans-rs-100-cr-expansion.htm