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	<title>Superbrands India - News, Views &#38; Reviews &#187; SEarch Engine Optimization</title>
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		<title>SEO and Branding</title>
		<link>http://www.superbrands-news.com/2007/08/19/seo-and-branding.htm</link>
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		<pubDate>Sun, 19 Aug 2007 14:59:15 +0000</pubDate>
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				<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEarch Engine Optimization]]></category>

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Search Engine Optimization, popularly know as SEO is an extremely effective branding tool for companies looking at reaching out to a worldwide audience, enhancing its brand equity and increasing its customer base.
Being amongst the Top 10 results on Google, Yahoo or MSN brings extremely targeted traffic, specifically those individuals who are actively seeking out products [...]]]></description>
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