SEO and Branding
Search Engine Optimization, popularly know as SEO is an extremely effective branding tool for companies looking at reaching out to a worldwide audience, enhancing its brand equity and increasing its customer base.
Being amongst the Top 10 results on Google, Yahoo or MSN brings extremely targeted traffic, specifically those individuals who are actively seeking out products or services to take care of their immediate needs or solutions to their day-to-day problems.
An effective SEO campaign, if executed professionally, can result in enhanced exposure of a company’s offerings to its target audience. Targeted traffic from search engines can prove to be a boon to a company as it enhances the revenues and drives the profits up.
An experienced SEO company practices only the ethical techniques, also called the white hat SEO techniques, to optimize the pages of a website. This ensures that the web site being optimized will be viewed favorably by the search engines and awarded with a higher rank.
Some rogue SEO companies may indulge in black hat SEO techniques that can attract penalty from the search engines and at times the website can even be banned from their search engine result pages (SERPs). Higher rankings achieved using such shady techniques are often short lived and are detrimental to a company’s branding.
Proper care must be taken when selecting an SEO company so as to ensure that the website is not harmed by the techniques being used to achieve high rankings in the search engine results.
- SEO Company India
- SEO Company Delhi
Royal Time Machine boosts Heritage Tourism in India
Luxury tourism in India gets its brand ambassador
The Royal Time Machine to boost Heritage Tourism in India
Ultra luxurious mobile royal palaces to ply Delhi roads
In an unprecedented endeavour to promote India’s heritage tourism amongst travelers worldwide who seek the most luxurious of experiences, TRTM Tourism Private Limited, a privately owned luxury travel and hospitality company, has announced the launch of ultra-luxurious fleet of specially customized vehicles called The Royal Time Machines for the intra-city tour segment. These vehicles have been exclusively designed to convert them into mobile royal palaces, which offer a unique blend of the royal ambience of the bygone eras and the hi-tech modern amenities. The Royal Time Machine will have regular morning and evening tours apart from the facility of customized tours for specific groups based on their interest.
Said Ms. Suparna Chopra, Promoter, The Royal Time Machine, “Travelers today are seeking experiences that they can cherish through their lives. The Royal Time Machine aims to provide such a commemorative regal experience showcasing India’s rich cultural heritage the way it hasn’t been showcased to the world ever before.”
The Royal Time Machine has launched 2 of its vehicles for Delhi in the first phase of the project and plans to expand the service to cover the golden triangle by next year. The planned investment in the project is to the tune of Rs 40 crore over the next 5 years.
Said Ms. Shivani Chopra, Promoter, The Royal Time Machine, “Our research shows that there is a huge gap between the demand and supply of quality services in the intra-city tours segment. We aim to capitalize upon the opportunity and tap on the inherent latent potential of the market.”
Originally meant to be 55-seaters, The Royal Time Machines will accommodate not more than 19 people so as to provide the best of comforts to its customers. Complete with plush interiors and a host of world-class amenities, The Royal Time Machine will enable the high-end tourists to travel through time and revisit the golden era in the ambience of royal luxury.
The Royal Time Machines will have two different themes of the Rajput and the Mughal periods. The interiors of The Royal Time Machine give the glimpse of that era with paintings, chandeliers, hukkas, surahis and lamps etc. The entire staff is dressed in styles reminiscent of that period to create a truly royal experience!
The Royal Time Machine has on board a number of modern amenities for its customers, the kind that are expected from a 5-Star hotel in the city. These include:
- 4 LCD screens which run the entire route and show a film (created exclusively for The Royal Time Machine) on the regal history of Delhi
- Multi lingual voice-overs will allow non-English speaking tourists to enjoy the film in a language of their own choice.
- Large comfortable couches to accommodate only 19 people in the space originally meant for a 55-seater
- Chemical restrooms
- A kitchenette
- A bar to serve drinks
- Traditionally dressed host and hostess and an attendant to serve snacks and drinks
- Tour guide and interpreter
In short, anything and everything that might be required by the discerning traveler would be available on-board. The Royal Time Machines would stop at the relevant monuments and archaeological sites in the city for a guided tour, which would be offered in different languages based on the convenience and the preference of the clientèle.
Some of the historical monuments that will be covered by The Royal Time Machine include Red Fort, Qutab Minar, Lodi Gardens, Safdarjung Tomb, Humayun’s Tomb, Lotus Temple etc. The evening tour will also feature a folk and classical program.
The Royal Time Machine tour packages are priced at USD 160 for the morning tours and USD 165 for the evening tours. The fee will include all the costs associated with the tour including entry fee to the monuments, drinks and snacks on board, service charges and applicable taxes. Desiring travelers can make the advance booking either by logging on to The Royal Time Machine’s website - or through their associate partners and tour operators.
About The Royal Time Machine
The Royal Time Machine is the name given to an ultra-luxurious fleet of specially customized vehicles for intra-city tours introduced by TRTM Tourism Private Limited, a privately owned luxury travel and hospitality company belonging to an eminent business group set up in 1984 with diverse business interests that include companies like Energy Projects India Ltd., Fuji Industries, S&S Silks, Indo Computer Services, Indo Medicor Ltd., MEI Builders Pvt. Ltd., OCG Properties Pvt. Ltd., S.C.S.L Buildwell Ltd. The group is promoted by the alumnus of IIT-Kharagpur and IIM-Ahmedabad.
India has always been popular amongst travelers worldwide for its rich culture and heritage and The Royal Time Machine aims at alleviating the quality of services currently on offer in the city tours segment of the Indian travel and tourism industry. An innovator and a pioneer in the intra-city tours segment, The Royal Time Machine will initially showcase Delhi’s rich cultural inheritance to a worldwide audience through a never-before offered kind of experience.
That’s what we call India Luxury Tours in style!
Tata Is India’s Most Valuable Brand
This interesting story talks about the success and the recent valuation that has enabled Tata to prove itself as the top brand in India.
Tata Sons Executive Director R Gopalakrishnan on Saturday said that The Tata brand had been valued at $5.5 billion (nearly Rs 24,200 crore). Diversified conglomerate Tata is be the country’s most valuable brand.
Wow… that’s a cool sum that Tata has been evaluated at 
The story also concludes by mentioning that
Mukesh Ambani controlled Reliance Industries is India’s most valued firm in terms of market capitalisation.
I bet that Mr. Ambani wouldn’t be so happy at the second rung… wad’ya say guys? 
Tata Salt India’s No. 1 food brand
Tata Salt is the No.1 food brand of India for the 3rd successive year . In the overall brands, Tata Salt maintained No. 5 position as the most trusted brand of India.
AC Nielson ORG-MARG conducted a survey for the most trusted brands of 2005 to identify the best brands for consumers. These brands are believed to provide quality and reassurance to consumers. Nearly 275 brands were evaluated in this survey.This ranking is based on the consumers brand experience and satisfaction.
Titan to launch new watch brand
Titan, one of India’s leading watch companies, will launch a new watch brand in the high-end category by next week within the price range between Rs. 10,000 - Rs. 35,000.
Other brands in India’s high-end watch market are Rado, Longines, Tissot and Tag Heuer.
Titan’s existing brands are Sonata, Raga, Fastrack, Nebula, Crown and Titan.
Titan also markets international brand Tommy Hilfiger watches in India.
Tata Tea to foray into International market
Tata Tea Limited, India’s only integrated tea brand, has been scouting overseas markets, specially in North and South America, for acquisitions in tea-related business to fuel further growth. The acquisitions will be intended to increase business for both Tata Tea and Tetley and is expected to be funded by cash reserves held with the Tata Tea.
Tata Tea has been looking at North and South American markets with primary focus on beverages, ready-to-drink tea and herbal tea while the South African market is also an attractive destination after the company’s launch of its brands there.