SEO and Branding

Search Engine Optimization, popularly know as SEO is an extremely effective branding tool for companies looking at reaching out to a worldwide audience, enhancing its brand equity and increasing its customer base.

Being amongst the Top 10 results on Google, Yahoo or MSN brings extremely targeted traffic, specifically those individuals who are actively seeking out products or services to take care of their immediate needs or solutions to their day-to-day problems.

An effective SEO campaign, if executed professionally, can result in enhanced exposure of a company’s offerings to its target audience. Targeted traffic from search engines can prove to be a boon to a company as it enhances the revenues and drives the profits up.

An experienced SEO company practices only the ethical techniques, also called the white hat SEO techniques, to optimize the pages of a website. This ensures that the web site being optimized will be viewed favorably by the search engines and awarded with a higher rank.

Some rogue SEO companies may indulge in black hat SEO techniques that can attract penalty from the search engines and at times the website can even be banned from their search engine result pages (SERPs). Higher rankings achieved using such shady techniques are often short lived and are detrimental to a company’s branding.

Proper care must be taken when selecting an SEO company so as to ensure that the website is not harmed by the techniques being used to achieve high rankings in the search engine results.

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Sony Ericsson Gets Hrithik Roshan as Brand Ambassador

The success of ‘Krrish’ and ‘Dhoom 2’ has boosted the brand equity of Hrithik Roshan and he is once again becoming the favourite for the advertising world with increasing numbers of brands coming his way for endorsements.

The recent world cup debacle of Indian Cricket Team must also prove to be a boon to him and many other top shots from the Bollywood.
After Tata Sky and Acer, Hrithik has now been roped in by Sony Ericsson as its brand ambassador for India and the SAARC countries.

Sony Ericsson has signed him hoping to strengthen its position in the market as a leading lifestyle brand. The actor will endorse all Sony Ericsson products and will be part of the company’s marketing initiatives.

Tata Tea to foray into International market

Tata Tea Limited, India’s only integrated tea brand, has been scouting overseas markets, specially in North and South America, for acquisitions in tea-related business to fuel further growth. The acquisitions will be intended to increase business for both Tata Tea and Tetley and is expected to be funded by cash reserves held with the Tata Tea.

Tata Tea has been looking at North and South American markets with primary focus on beverages, ready-to-drink tea and herbal tea while the South African market is also an attractive destination after the company’s launch of its brands there.