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	<title>Superbrands India - News, Views &#38; Reviews &#187; Brand Ambassadors</title>
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		<title>Sony Ericsson Gets Hrithik Roshan as Brand Ambassador</title>
		<link>http://www.superbrands-news.com/2007/04/01/sony-ericsson-gets-hrithik-roshan-as-brand-ambassador.htm</link>
		<comments>http://www.superbrands-news.com/2007/04/01/sony-ericsson-gets-hrithik-roshan-as-brand-ambassador.htm#comments</comments>
		<pubDate>Sun, 01 Apr 2007 16:59:32 +0000</pubDate>
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				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bollywood]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Celebrity Endorsements]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Lifestyle Brands]]></category>
		<category><![CDATA[Uncategorized]]></category>

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The success of ‘Krrish’ and ‘Dhoom 2’ has boosted the brand equity of Hrithik Roshan and he is once again becoming the favourite for the advertising world with increasing numbers of brands coming his way for endorsements.
The recent world cup debacle of Indian Cricket Team must also prove to be a boon to him and [...]]]></description>
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