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Sony Ericsson Gets Hrithik Roshan as Brand Ambassador

The success of ‘Krrish’ and ‘Dhoom 2’ has boosted the brand equity of Hrithik Roshan and he is once again becoming the favourite for the advertising world with increasing numbers of brands coming his way for endorsements.

The recent world cup debacle of Indian Cricket Team must also prove to be a boon to him and many other top shots from the Bollywood.
After Tata Sky and Acer, Hrithik has now been roped in by Sony Ericsson as its brand ambassador for India and the SAARC countries.

Sony Ericsson has signed him hoping to strengthen its position in the market as a leading lifestyle brand. The actor will endorse all Sony Ericsson products and will be part of the company’s marketing initiatives.

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Branding News

Source: Yahoo! News


• University unveils new branding campaign (The Times and Democrat)
  “The world needs visionaries.” That’s the new branding campaign unveiled by Claflin University Thursday morning in hopes of raising the institution’s state, regional and national profile.
• Stolichnaya awards marketing and branding account to Ogilvy New York (Drinks Business Review)
  The SPI Group, which owns the Stolichnaya Vodka trademark, has awarded its global integrated marketing and branding account to Ogilvy New York.
• A new battle is beginning in branding for the Web (Express India)
  To marketers large and small, the Web is a wide open frontier, an unlimited billboard with boundless branding opportunities. For the empirical proof, look at the filings with the government for new trademarks that, put simply, are brand names.
• Report: Longview branding evaluation (The Daily News)
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  Indian firms are now using wireless technology to advertise and create brand awareness among consumers for their products. The concept is being used mainly in the out-of-home advertisement to gain maximum benefit.
• Giuliani mans barricades as Republicans attack (AFP via Yahoo! News)
  Former New York mayor Rudolph Giuliani launched a scalding assault on Barack Obama on Wednesday, branding him the least experienced presidential candidate in 100 years.
• New Branding Initiative Dots Green Bay Area (WBAY Green Bay)
  Two years in the planning, "Greater Green Bay, Better by the Bay" is the message that will be used to market Green Bay and its surrounding communities.
• Consultant tweaks branding plan for Helena (Helena Independent Record)
  Broadened a bit from its initial presentation, a consultant Thursday night offered up a refined brand for Helena: The West’s Learning Center.
• Keokuk branding coming together (Keokuk Daily Gate City)
  For the most part, the public and social leaders liked what they saw Wednesday when concepts for a campaign to promote Keokuk were explained.
• Association of Reproductive Health Professionals Teams with Boston Interactive to Launch Redesigned Website (PRWeb via Yahoo! News)
  ARHP partnered with Boston Interactive in an online re-branding initiative to update their identity and create a fresh, professional, and clean Web presence.