Indian Cables Industry
Telecom and Power network spread across the country form the critical infrastructure backbone of India’s economy. This infrastructure is undoubtedly dependent upon the manufacturers of power cables and manufacturers of telecom cables in the Indian cables industry.
As of today, the penetration levels of both telecom and power networks is rapidly increasing and so is the tele-density and per capita power consumption. This augurs well for the suppliers of power cables and suppliers of telecom cables.
Apart from the power cables and telecom cables, Indian cables manufacturers are producing technologically advanced specialty cables including instrumentation cables, rubber cables, control cables, which are used by the space, oil, gas, petrochemicals, fertilizers, cement, steel, railways, medical, automotive, electronics and many other core sectors of the Indian economy.
Gucci ties up with Murjani
Gucci will enter India via tie-up with the New-York-based Murjani Group which is famous for brand marketing,developing and launching designer labels such as Coca-Cola Clothes and Gloria Vanderbilt. Gucci is planning to open exclusive outlets in Mumbai and Delhi by 2007.
Gucci has many brands including Yves Saint Laurent, Boucheron and Sergio Rossi, and distributes its products through outlets, franchisee operations and departmental stores.
SEO and Branding
Search Engine Optimization, popularly know as SEO is an extremely effective branding tool for companies looking at reaching out to a worldwide audience, enhancing its brand equity and increasing its customer base.
Being amongst the Top 10 results on Google, Yahoo or MSN brings extremely targeted traffic, specifically those individuals who are actively seeking out products or services to take care of their immediate needs or solutions to their day-to-day problems.
An effective SEO campaign, if executed professionally, can result in enhanced exposure of a company’s offerings to its target audience. Targeted traffic from search engines can prove to be a boon to a company as it enhances the revenues and drives the profits up.
An experienced SEO company practices only the ethical techniques, also called the white hat SEO techniques, to optimize the pages of a website. This ensures that the web site being optimized will be viewed favorably by the search engines and awarded with a higher rank.
Some rogue SEO companies may indulge in black hat SEO techniques that can attract penalty from the search engines and at times the website can even be banned from their search engine result pages (SERPs). Higher rankings achieved using such shady techniques are often short lived and are detrimental to a company’s branding.
Proper care must be taken when selecting an SEO company so as to ensure that the website is not harmed by the techniques being used to achieve high rankings in the search engine results.