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General Motors plans cheaper Corsa

Posted on July 19, 2005 
Filed Under Uncategorized

With an aim to strengthen the brand amongst middle income buyers, General Motors (GM) has decided to introduce a cheaper version of Opel Corsa. The variant, Opel Corsa 1.4 Elite, will be introduced this week with a price reduction of over Rs 50,000-80,000 from the existing ones which are priced in the range of Rs 5.88-6.26 lakh.

Todays leading brands by General Motors Chevrolet Optra (Rs 8.7-12 lakh) was launched in September 2003 and Tavera (Rs 6.7-10.80 lakh) in May 2004. General Motors so far has been able to sell about 17,000 Optras and 18,120 Tavera.

General Motors has set a target to sell 38,000 Chevrolets by December this year. The aotumobile major is trying to expand its brand equity with Chevrolets.

These cars, from the General Motors-Daewoo Automotive Technologies (GM-DAT) stable, are making inroads into Europe and other developing markets such as India wearing the Chevrolet badge.

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